The most spectacular thing about Google: it is a billion dollar company whose decisions almost always benefit itself AND consumers (Nash bargaining solution, anybody?)

The following is a quote from Blair Levin, an analyst at Stifel Nicolaus & Company and former FCC official:

When you go to Best Buy to buy a TV, they don’t ask whether you have cable or satellite. When you buy a computer, they don’t ask what kind of Internet service you have, and the computer can run any application or service. That doesn’t exist in the wireless world. That’s where Google wants to go with this auction.

Hammer, meet head of nail. The full NY Times article explains more.

It makes so much sense, it’s almost blindingly obvious — the kind of thing we’ll look back on in fifteen years wondering how it could have possibly been any other way.

It’s like, “Ohhh, the water goes INTO the glass. I get it. Much better, thanks.”